Applies to dog.website and the Spark Lingonberry iOS app.
Privacy Policy - Illusion of Life, Inc.
Privacy Policy
Last updated: April 13, 2026
The Short Version
We respect your privacy. Here's what you need to know:
- We collect information you give us (like your name, email, and phone number) to provide our service.
- We may use interaction data to train and improve AI and machine learning models that support Spark.
- We do not sell your contact information to third parties.
- We use your phone number only to contact you about our service through text messages or requested phone calls.
- We share data only with service providers who help us operate (like our texting platform and website host).
- We may share aggregated or de-identified information that does not identify you or your device and is not used for cross-app or cross-site tracking.
- We process Apple subscription status and transaction metadata to manage paid access and billing-related support.
- We keep your information secure and only share it when legally required or for the purpose of providing our service.
- You have rights to access, delete, and control your data.
- If you request account deletion, your account is disabled immediately and permanently deleted within 7 days.
- Deleting your account does not automatically cancel your Apple subscription.
What Information We Collect
Information you provide:
- Contact information (name, email, phone number).
- Account information and preferences.
- Messages and communications with us.
- Transcripts and image descriptions generated when you use Spark voice or camera features.
Information collected automatically:
- Device and browser information.
- IP address and general location.
- How you use our website (pages visited, time spent).
- Cookies and similar tracking technologies.
Live voice and camera processing:
- Microphone and camera input may be transmitted to operate live Spark features.
- Raw microphone audio and raw camera images or video are not retained.
Subscription and purchase metadata (for iOS subscriptions processed by Apple):
- Subscription product identifiers and entitlement status.
- Original transaction identifiers and renewal transaction events.
- Purchase, expiration, revocation, and renewal timestamps reported by Apple.
How We Use Your Information
We use your information to:
- Provide and improve our service.
- Send you text messages and emails about our service (with your consent).
- Respond to your questions and requests.
- Prevent fraud and ensure security.
- Comply with legal obligations.
- Analyze how our service is used.
- Train and improve AI and machine learning models that support Spark.
- Develop and commercialize trained models, algorithms, and related derivative works, including licensing or sale, without selling personal information that identifies you or your device.
- Verify subscription entitlements, detect billing abuse/fraud, and maintain accounting records.
Subscription Privacy (Apple In-App Purchases)
- Apple processes payment details, billing addresses, and full payment credentials; we do not receive full card numbers.
- We receive subscription and transaction metadata from Apple to activate, maintain, and audit your subscription access.
- We may store subscription metadata after cancellation or expiration when needed for legal, tax, audit, and fraud-prevention obligations.
- Deleting your Spark account does not automatically cancel your Apple subscription. Manage cancellation in Apple Account Settings.
Text Messages (SMS)
When you sign up for text messages:
- Consent required: We'll only send texts after you explicitly opt in.
- We will not sell your phone number or contact data to third parties.
- Opt-out anytime: Reply STOP to any message or contact us.
- Message frequency: Varies based on your service usage.
- Costs: Message and data rates may apply.
- Help: Reply HELP or contact legal@illusionoflife.inc.
Sharing Your Information
We do NOT sell your personal information.
We share your information only with:
- Service providers: Companies that help us operate (SMS platforms, hosting, analytics, payment processors) - they can only use your data to provide services to us.
- Aggregated or de-identified information: Information that does not identify you or your device and is not used for cross-app or cross-site tracking.
- Legal requirements: When required by law, court order, or government request.
- Business transfers: If we merge with or are acquired by another company.
Cookies and Tracking
Our website uses cookies and similar technologies to:
- Remember your preferences.
- Understand how you use our site.
- Improve our service.
You can control cookies through your browser settings. Note that disabling cookies may limit some functionality.
Your Privacy Rights
All US residents have the right to:
- Know what personal information we collect and how we use it.
- Request a copy of your personal information.
- Request deletion of your personal information.
- Opt out of marketing communications.
Additional rights for California residents (CCPA/CPRA):
- Right to correct inaccurate personal information.
- Right to limit use of sensitive personal information.
- Right to opt out of sale/sharing (we don't sell, but you have this right).
- Right to non-discrimination for exercising your rights.
Additional rights for residents of Virginia, Colorado, Connecticut, Utah, and other states with privacy laws:
- Similar rights to access, delete, correct, and opt out.
- Right to appeal our decision on your rights request.
To exercise your rights: Contact us at legal@illusionoflife.inc.
We will respond to verified requests within 45 days (or as required by applicable law).
Data Security
We use reasonable security measures to protect your information. However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
Data Retention
We keep your information for as long as:
- Your account is active.
- Needed to provide our service.
- Required by law.
- Necessary for legitimate business purposes.
When you request account deletion, your account is disabled promptly and scheduled for permanent deletion within 7 days. We may retain limited records where required by law, to resolve disputes, to enforce our agreements, or for fraud/security prevention.
Subscription transaction metadata may be retained for longer when necessary for legal, tax, and audit compliance.
Changes to This Policy
We may update this policy occasionally. If we make significant changes, we'll notify you by:
- Email to your registered address.
- Prominent notice on our website.
- Text message (for material changes affecting text communications).
Contact Us
Questions about your privacy or data? Want to exercise your rights?
Email: legal@illusionoflife.inc
California-Specific Disclosures
Categories of personal information collected:
- Identifiers (name, email, phone, IP address).
- Commercial information (service usage, preferences).
- Internet activity (browsing behavior, interactions).
- Geolocation data (general location from IP).
Business purposes for collection:
- Providing and improving our service.
- Customer support and communications.
- Security and fraud prevention.
- Legal compliance.
Do Not Sell My Personal Information: We do not sell personal information. We do not share personal information for cross-context behavioral advertising.
Shine the Light: California residents can request information about personal information disclosed to third parties for direct marketing (we don't do this, but you can ask).